FAQs

Q?

Why should you have a logo?

A.

Your logo is the first look clients and potential clients will remember. Make sure this look represents you, your company & your services appropriately. Your branding is an essential aspect of your business marketing. We know and understand the importance of a logo and the role it plays within your organization. Let us design and create a logo to your level of expectations!

Q?

Why do I need my logo in a vector format?

A.

“Can’t you just get the logo off my website”? This is the most frequent question we get when we ask about an electronic copy of a client’s logo. And the answer is clear. No. To ensure the proper representation of your logo and corporate image, a vector copy of your logo is required. When designers work with vector-based images, they can resize it without weakening the quality. When using your “website logo” (a pixel based image), it looks digitized and has blurry edges when resizing.

Designers will more than likely request a copy of your logo in EPS format. PDF files are generally saved in a vector format however depending on how the PDF was created, it may be a rasterized file (pixel based image).

Vector files are not necessarily used only for printing, they are also required for screen-printing on apparel and other promotional items.

Although you require special programs to open vector files on your computer, we strongly recommend keeping these documents in a safe place for future usage. It will save you both time and money on forthcoming orders.

Q?

Why is it important to have a business website?

A.

Consumers are shopping and referencing the web any time of the day, 7 days a week. If they cannot find you, they most likely cannot find the answer they are looking for. Your location, your services, your clients, your hours of business, your contact information, your price list, your return policy etc... Remember the importance of being in the big yellow book 15-20 years ago? The web is now your big yellow book but much much bigger! Don’t be left out… Be Alive… Be present on the web.

Q?

Why can’t I use images and photos found on search engines like Google?

A.

You cannot assume that all images, cliparts and photos you may find in search engines like Google are in the public domain. To be on the safe side, you should always assume that online content is protected by the copyright law in your country. If you sell products and would like to use the online images from your supplier, it is necessary to have a written permission from the supplier to use their online visual content.

For that reason, we purchase royalty free images from online libraries who are licensed to sell on behalf of photographers, designers, illustrators, videographers and musicians.

Q?

Why Why Why???? More unanswered questions?

A.

Call us at Marketing 360 for the right answer!